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 /  / Strategy SZAG 2021

“Salzgitter AG 2021” – Strategic Cornerstones for the further Development of the Group

Since 2013, we have been actively shaping the future of our Group with the 360° Concept that we implement with measures geared to enhancing efficiency, as well as specific development, innovation, motivation and qualification projects.

Following the successful completion of the “Salzgitter AG 2015” restructuring program achieving € 260 million in cost savings, which is around one third more than the original target, the “Salzgitter AG 2021” strategy was approved in the autumn of 2016. Under this strategy, we focus on the topics of growth and innovation. With affordable investments and R&D expenditure, an additional profit contribution from organic growth of more than € 200 million a year is to be generated by 2021.

The aim is to develop the Group’s de facto sales and value added portfolio in the direction of achieving a balance between steel-related activities and areas less related to steel (from currently 60% / 40% to 50% / 50%).

This will be based on the following assumptions:

  • Growth achieved in rolled steel production and part of tubes production can only be of a qualitative and not of quantitative nature. There are no realistic alternatives to this, neither a radical paring down of investments nor a spin-off / merger option with competitors.
  • Quantitative growth is only possible in business areas more apart from steel, particularly in the Technology Business Unit.
  • External growth on a large scale is not necessarily essential for the positive development of our business units, but would be decidedly desirable for the Technology Business Unit, above all with a view to supplementing its range / technology.

After a phase in which the main focus of corporate action was necessarily centered on restructuring and cost-cutting, we are now placing the emphasis on growth and innovation!

MISSION STATEMENT

Motivation & Qualification

Corporate Policy

Independence at the core

INNOVATIONS

Opening up new opportunities

EFFICIENCY PROGRAMS

Stabilizing competitiveness

SZAG 2015

FitStructure SZAG

DEVELOPMENT OF THE BUSINESS UNITS

Developing potentials: growth programs

MISSION STATEMENT

Motivation & Qualification


Our core values and further principles of our entrepreneurial activity have been laid down in our YOUNITED corporate mission and serve as guidance for us in our daily work. Under the motto of “living the values”, we focus on one specific value in a particular way each year as part of our employee initiatives.
https://www.salzgitter-ag.com/en/company/mission-statement-younited.html

CORPORATE POLICY

Independence at the core


Our strategy, as well as the decisions derived from it, are geared to optimizing the value of the Group and its companies and to implementing our corporate policy that is anchored in self-determination.

INNOVATIONS

Opening up new opportunities


Targeted and efficient research and development support the growth envisaged under “Salzgitter AG 2021”.

EFFICIENCY PROGRAMS

Stabilizing competitiveness


Many of our Group companies operate in fiercely competitive markets and under extremely challenging industry environments, which makes the ongoing optimization of cost structures and process efficiency absolutely essential.

SZAG 2015

Upon completion of the “Salzgitter AG 2015” package of measures initiated in 2012, a sustainable annual profit improvement of almost € 260 million was achieved as of December 2016, and the Group gained sound and viable prospects for the future.

FitStructure SZAG

In addition to the “Salzgitter AG 2015” program, we are in the process of implementing operational measures to reduce costs and enhance efficiency under the auspices of continuous profit improvement. These measures have been combined under the name of “FitStructure SZAG” since the end of 2016. The profit improvement potential realized at the end of 2016 amounted to around € 170 million. Another € 120 million have been targeted by the year 2021, a major part of which will be contributed by the plate companies and the Mannesmann Business Unit.

DEVELOPMENT OF THE BUSINESS UNITS

Developing potentials: growth programs


The further development of the business units is aligned first and foremost to organic growth. As part of the “Salzgitter AG 2021” Group strategy, specific areas of growth were identified in all business segments and are to be realized in the coming years

Read the Quarterly Statement 9 Month 2017 online » read more

Read the annual report 2016 online » read more

The Group structure as PDF » open

The Mission Statement of Salzgitter AG » read more

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